Fleets of the future: Car ownership and beyond


Baisse des achats de voiture, hausse de la mobilité partagée?

What if houses had no driveways? If parking lots became green spaces? If traffic was a relic of the past? With a new generation less likely to own a car than their predecessors — in the U.K., the number of young adults with a driver’s licence has dropped by 40% since the 1990s — and the soaring popularity of ridesharing, bikesharing and carsharing, this vision could soon become a reality.

However, there are some major hurdles companies and governments will have to overcome first. At the Movin’On Summit 2018, Matthieu Soulé from L’Atelier BNP Paribas North America, Christophe Lacroix from MOTUL, Matthew Salm from Element Fleet Management and Remi Desa from Pantonium led a working session around the following burning question: What does the future of car ownership look like, and how will we get there?


Cracking the carsharing code

As our experts described at the Movin’On Summit 2018, there are two types of drivers:

The passionate, who…          

  • love to drive
  • would rather own a car
  • don’t use public transit regularly

The pragmatic, who…

  • drive out of necessity
  • would rather share a car
  • use public transit

If carsharing companies are to win them both over, there are certain kinks they’ll have to work out first. Movin’On participants proposed solutions to some of the industry’s most common challenges.


For customers:




I don’t want to wait for a bus, a car, a bike or a cab to become available. I want it now.


Utilize artificial intelligence to anticipate user behaviours, pre-position vehicles and predict needs.


I want a one-stop shop that offers a full spectrum of transportation options and understands my unique needs.


Set up personal profiles that track behavioural patterns of users, and create a transport aggregator to offer a variety of transportation options plus cost analysis. AI will learn user preferences over time, with use.


I want to be able to hop into the car spontaneously, as easily as jumping into the car in my driveway.


Establish loyalty programs or premium accounts where users are rewarded with VIP access or can pay more for guaranteed transportation at any time.


For fleet managers:




Need to be able to ensure the safety of the vehicle as well as the safety of the driver.


Program cars to collect data from multiple sources, analyze and learn from accidents or near-misses, and use good driver behaviour and performance to reward users.


Need to be able to deliver cars in good condition to users.


Create a user interface where drivers can report on cleanliness, performance and ease of use of the vehicle. Fleet managers can then determine if the car is ready for the next customer or if it needs to be serviced.


Want to see bigger portions of the population utilizing carsharing technologies.


Offer government-subsidized incentives to citizens for switching from car ownership to carsharing, electric cars, public transit and other alternative transportation solutions.


Embracing AI

Multinational corporations as well as cities and carsharing companies should be keeping an eye on emerging trends in tech. In the following video, AI and business specialist Philipp Gerbert explains how artificial intelligence can help businesses big and small.



Using incentives to create demand

According to Remi Desa, “China is becoming the biggest consumer of electric cars, and a lot of that was driven by the regulation that the Chinese government has put in to incentivize people to buy electric.”

What has been done for EVs in China could very well help boost a wider adoption of carsharing. Companies and consumers who want a better, more reliable service must now convince politicians and governments.


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