Imagining the future of mobility: an ecosystem in action
Customers’ expectations are changing. Citizens and consumers are not seeking a product or services anymore, but experiences. The automotive and transportation industries can no longer focus on just producing vehicles, but deliver brand new personalized experiences. In our fast-paced experience economy, the kinds of experiences and expectations we are talking about are like those from the high tech industry.
But, developing a new vehicle, and getting it to market, traditionally takes five to seven years. To deliver a brand new experience like the ones delivered on a smart phone, it’s likely you would need to transform how the industry works and change everything in designing, manufacturing, marketing and servicing the vehicle.
A car is complex, so how can we create one as fast as possible and deliver innovation?
The solution will be driven by technologies coming from different industries and converging at the crossroads of automotive, energy and high tech. Companies can no longer create a vehicle experience without using virtual development and manufacturing to validate concepts. Virtual design, simulation, production, even marketing, are essential for young startups to quickly go from first idea to market; and no company can afford costly prototypes and long lead times. You need to be faster. If you’re not, your competitor will do it before you.
In the experience economy, customers are at the center; companies need to involve them at every stage of the product cycle and capitalize on data to deliver personalized experiences. To do so, business models are evolving and a fundamentally new business ecosystem is emerging. Mobility can no longer be confined to the automotive field, but extend to authorities, tradespeople and citizens, to create an innovative ecosystem that invents smart new transport solutions. The future mobility ecosystem will deliver seamless intermodal transportation that is faster, cheaper, cleaner and safer than today, thanks to the new technologies that are fueling this revolution.
In reality, smart mobility is just a part of smart cities where all objects will be connected. Experiences will be the starting point for all innovation, not objects or technology. As a result, the type of objects we will see on or under the road or in the air will be very different and innovative compared to today’s cars or commercial vehicles.
Think about it: despite huge technological improvements in the past century, the car and the supply chain that builds it have not significantly evolved. During this period, cities in rich countries have spread as car ownership became the norm. All urban life—jobs, leisure and shopping—were organized around car usage.
Tomorrow, city centers will be revitalized. People will learn to connect with others in new ways. Cities will need to take leadership to avoid gridlock, because as the cost of driverless, shared mobility goes down, usage of these services will go up. Urban planners need to think of road infrastructure as a service and set the right KPI’s, such as environmental quality, happiness, safety and security, economic growth, health and so on. This will be critical as urban populations continue to rise and megacities compete more and more to attract talents and organizations. Mobility is going to be a key element of competitiveness and future urbanism.
Solutions to address today’s challenges will require a holistic platform that can foster and support innovation by enabling collaboration between cities, businesses and residents. Innovations in the automotive industry are going to change not only the way we move, but the way we live. The future is about vehicles of all sizes and uses that can connect to their drivers and people’s goods to other vehicles on the road and to the city infrastructure that surrounds them.
For more information on Dassault Systèmes’ industry solution experiences for the Transportation & Mobility industry, please click here, or for information on 3DEXPERIENCity® – a 3D collaborative environment where data from sensors and city systems is federated into a virtual referential that benefits everyone – click here
About the author
Olivier Sappin, VP Transportation & Mobility Industry, has been working in Dassault Systèmes (3DS) since 1995.
In July 2011, he was appointed Vice President of the new defined “Transportation & Mobility Industry” at DS, which is delivering Industry Solution Experiences for vehicle manufacturers (Cars, Trucks, Buses, Trains, Motorcycle, Racing) and suppliers to help them developing new mobility experiences for their consumers.