The number of people living in urban areas is expected to hit six billion by 2045. Expecting our driver-centric infrastructure to accommodate everyone by then is a pipe dream.
In moving from a “mobility as a privilege” mindset to mobility as a service (MaaS), providers will need to partner up, technology will need to create new value, urbanism will need to evolve, and systems will have to operate according to one principle: it’s all about the user.