The sprawling Movin’On Village takes shape…

A VIP pass to all the behind-the-scenes magic!


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Credit: Ieva Ozolina

You’ve no doubt participated in many business conferences in the past. If you know Michelin and/or have participated in an event organized by C2, you can well imagine that when their two brands of genius collide, an unrivaled ecosystem of innovation will surely result.

In addition to a varied program of conferences, panels, workshops and masterclasses, Movin’On swings open the doors to a village that inspires a new way of thinking. Here you’ll find the most creative inventions, leading thinkers, autonomous, electric and the latest hydrogen-powered vehicles, the most promising startups, as well as an artistic program that will stir your deepest emotions. 

Your keys are in hand. We invite you to step into our village!

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The Michelin 360 Big Top- an entire entertainment ecosystem

As you have no doubt already read, our main stage is the Michelin 360 Big Top. This fully immersive platform will be the venue for all sorts of performances.

Before, during and after the talks, participants will be welcomed by the charming voice of our MC Marie-Joëlle Parent, award-winning author and journalist, and bask in the electrifying sounds of our house band The Gulf Stream. This electronic music duo’s fusion of deep bass and melodic synthesizers will accompany the speakers on their journey to and from center stage.

In between presentations, a troupe of five talented dancers will reset the stage in style to the choreography of rising star Virginie Brunelle. Customized video projections will fill the 360 ° environment, using 12 projectors and 3D motion design created and realized by Sarah Ouellet and Antonin Gaud.

Meanwhile, in the Cabaret…

Not to be outdone, the Cabaret will be illuminated by a poetic and immersive multimedia work entitled Ecotone, composed of hundreds of laser bulbs, pulsating in synchrony with an electroacoustic soundtrack. On entering the space, the participants will be greeted by the Cabaret’s Master of Ceremonies Tony Babinski, writer, strategist, creative director and acclaimed director.

A Full House of Innovation

You’ve heard of the Michelin Challenge Bibendum’s Open Lab? In this unique collaborative space, the most innovative companies in the world give rise to inventions that transform the mobility of tomorrow. Enjoy a sneak peak at Movin’On Innovation Center.

Interactive robots, augmented reality driving experiences, virtual reality, never-before-seen vehicles from the École de technologie supérieure (ÉTS) and new Michelin technologies are among the key elements of this unparalleled ecosystem. Discover the moonshots of Roborace, Veolia, Salesforce, ÉTS, Total, Michelin, Groupe PSA and Communauto, Dassault Systèmes, AddUp, ENGIE and Evonik, among others.

Step up to the Startup Village, located on the second floor of the Innovation Center. Dedicated to the acceleration of ideas, this space will feature more than 40 start-up companies invited by our partners, installed in an immersive environment that reflects their unique vision.

The Ride & Drive: full speed ahead!

If you knew that by participating in Movin’On, you’d also have the rare opportunity to set eyes on (and feet in!) the cars of the future, would you have accepted the invitation? Obviously! The Ride & Drive presented by the Quebec government lets you realize your wildest dreams and become, for a brief moment, a driver straight out of The Fifth Element.

Discover the latest Tesla S and X models? Absolutely. Test the sporty yet sustainable BMW i3 and i8? Definitely. Be among the lucky few to see the first hydrogen racing car that generates its own electricity and emits only water vapor into the atmosphere? Check, check, and check!

movinon 3Each day, from 10 am to 4 pm (10 am to 1 pm on the last day), you can head to the main parking lot in front of the Arsenal to book your two test drives. The rest of the time, a stroll through the village will reveal a gigantic car show filled with a mesmerizing array of demonstration models to feast your eyes upon.

Oh and what better place to discuss mobility with your braindates than in the vehicles of tomorrow?

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A Village of Wonders

At Movin’On, the action is not confined to the stages. A trio of pretendConcierges will be roving about the site to entertain you with their clowning and acrobatics. Be prepared to share your deepest secrets with the traveling Vox-Pop: this curious tricyclist, equipped with a mini recording studio, roams the site in search of people to be interviewed. And the Wandering Soundman might invite you to manipulate his fantastic audio console, enabling you to radically transform the sonic texture of your immediate environment. Speaking of sound, keep an ear open for the Jazz Street Boyz who will be offering short musical performances several times daily, wherever and whenever the spirit moves them.

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Labs, labs, and more labs!

Five people brainstorming together while hanging 16 feet in the air. Others try to climb a mountain, equipped with virtual reality glasses. Some discuss the subtle art of cake making, hands busy under the watchful eye of an expert guest chef, and still others work together to try and escape a cubicle by solving puzzles. These are the labs, unique brainstorming experiences where experimentation has never been so fun. By taking participants out of their physical comfort zone, the idea is to take them out of their mental comfort zone as well.

Find out more about Cubicle labs, Mountain, Sky and Cake here.

Music to your ears at Movin’On

The greatest moments of life are often marked by music, the specific soundtrack of a instant in time. Like any other unforgettable experience, Movin’On will have a soundtrack of its own, thanks to a varied artistic program.

Tuesday June 13: The World Summit on Sustainable Mobility kicks off with a bang, as human flag Dominic Lacasse, holder of  two Guinness records, will astound the audience of the 360 Big Top, accompanied by Dominique Fils-Aimé‘s soulful voice and the progressive-electric sound of The Gulf Stream.

Later, on the Plaza, the participants are invited to an extended “5 a 7” happy hour, with sun-kissed sounds provided by the afro-futuristic collective Moonshine.

Wednesday June 14: In early afternoon, enjoy a restorative lunch on the Plaza with DJ Millimetrik, then head to the show in the 360 Big Top, which promises to turn heads with an all-female Cyr wheel number.

When you’ve been duly inspired and entertained, head back to the Plaza for a lively evening hosted by DJs Poirier and Nils Fluck.

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A taste of everything, for every taste

The Movin’On participants may be thirsty for knowledge, but there’s no reason to stay hungry. You want to try a poké style bowl with Argentine shrimp? Or an AAA tataki beef salad? See you at La Verdure. On the Plaza, try some oysters, ceviche or tartare with Le Raw or a hotdog (classic or vegetarian) at the Sir William Pub Snackbar. And there’s something for every palate at La Marinade: surf’n’turf, chicken, crispy fish wraps, ribs, tapas, squid, salads, vegetarian bowls and homemade guacamole. For those who are thirsty, coffee, beer, wine, and cocktails await you on the Quai at Le Cellier and Le Gin, and all kinds of non-alcoholic drinks are served throughout the village.

Street food enthusiasts? The food trucks have rolled in: head straight for the unbeatable Unibroue Beer & Chow (a poutine with braised crackling pork?) or Lucille’s (lobster roll and spare ribs)!

Pssst : Don’t forget to connect your badge with your credit card thanks to Connect&GO’s groundbreaking RFID chip, allowing you to make secure payments without ever taking out your wallet.

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A thousand more discoveries await…

Here’s an overview of what’s happening all across the Movin’On Village:

  • The big names all meet at the Aquarium, a glass radio studio in the heart of the Square (a multimedia palace full of screens continuously broadcasting the latest info). Movin’On will broadcast live interviews with speakers on both main stages, in addition to special guests. Tables and chairs are available for you to sit and watch the interviews in comfort.
  • Twenty minutes to dazzle,inspire, and transport you elsewhere. 20 minutes is the time allotted to various renowned companies such as ENGIE, Beckaert, Kordsa, Allianz and Monolith Materials on 13 and 14 June in the Agora Stingray as part of the “20 minute pitches”.
  • Mission statement, value proposition, financial needs: come to hear a range of the best start-ups pitch during the Movin’On start-up pitch that will close the day of Monday in Garage Faurecia.
  • This year, Québec’s Pole of Excellence in Ground Transportation will hold its 9th edition of Rendez-vous du transport at Movin’On. On June 13 and 14 , come “Connect with the world” in the Cabaret Total!
  • Come to Movin’On with your kids! Take advantage of an onsite daycare for children aged 1 to 10 years, with meals and activities. The service is offered by PopUp Camp and will be open from June 13 to 15 following the same schedules as Movin’On (7:30 am to 11:00 pm on June 13 and 14 and until 5:00 pm on June 15). The price is $ 20 / hour, payable on the spot. Please book in advance.

And of course, there are all the other things that we really look forward to sharing with you, but cannot talk about yet (because … it’s a surprise!). You must embark with us on this great journey and live it yourself!