Guillaume Saint

Automotive & Mobility Lead, Kantar

Appointed Kantar’s Global Automotive & Mobility Lead in 2017, Guillaume Saint has over 18 years of automotive research experience. He provides insights and guidance to global automotive accounts as well as local auto and mobility players to help them drive new growth.

In his current role, Guillaume is responsible for the strategy and offer development for Kantar’s Automotive & Mobility practice, and heads up the Global Automotive Steering Committee. Together with Kantar mobility experts, he founded the Mobility Futures program, which explores today and tomorrow’s mobility habits in urban areas.

Guillaume has spent seven years in Shanghai as Regional Head for the Asia Pacific region, where he was instrumental in driving growth, expertise, innovative thinking and best practice. Prior to this, Guillaume was heading up Kantar’s French Automotive department, which he joined in 2003 having started his research career in 1993 in a French advertising agency.

Since February 2019, Guillaume represents Kantar on the Board of Movin’On LAB, the sustainable mobility “think and do tank.”