Managing Director, Audi Singapore
Markus Schuster has been the Managing Director of Audi Singapore since August 2019. Prior to this appointment, Schuster had been working for the brand in Germany and Italy in several capacities including sales, marketing and business development. He has also been part of major new product introductions in the home market ranging from the Audi RS 6 to the first-ever Audi R8, models that took the brand to new competitive environments.
The first public event Schuster hosted in Singapore was the debut of the Audi e-tron, the brand’s first fully electric premium SUV. He has since used the Audi e-tron daily, gaining firsthand experience using an EV in Singapore. Today, the brand offers a growing portfolio of fully electric models: the e-tron, e-tron Sportback and very shortly, the flagship grand touring sports car, the e-tron GT.
Singapore has announced many initiatives to encourage the adoption of EVs. While many government measures are still being realized, Schuster believes that automotive OEMs have an active role to play in the present, which is to excite consumers to consider an EV in their purchase decision-making and create conversations around the technology.